According to Sawyer Merritt, Tesla has launched a new gold water bottle for $45, designed to match the Cybercab aesthetic and featuring double-walled stainless steel for thermal retention up to 10 hours (source: Sawyer Merritt on Twitter). This product release highlights how Tesla is leveraging AI-driven e-commerce strategies and branding consistency to boost merchandise sales. The integration of AI in Tesla's online shop enables dynamic inventory management and personalized recommendations, optimizing conversion rates. This move also indicates an emerging trend where automotive companies utilize AI to expand brand ecosystems beyond vehicles, presenting new business opportunities in AI-powered retail and brand extensions (source: Tesla Online Shop, Sawyer Merritt).